Marketing Experience
TrippNT
Marketing Strategy
As a solo in-house marketer, I recommended new avenues for bringing in new leads, including developing campaigns for new products, advertising on Youtube and Linkedin for the first time, and leading development of the refreshed TrippNT website.
Email Content and Automations
I spearheaded the development of an ongoing Hubspot email automation to warm existing leads, designing and writing 20+ marketing emails in the process. Marketing mix included company culture, exploration of lean concepts, and a variety of product promotions.
Brand Identity Development
I expanded the brand standards of TrippNT by introducing new assets and formatting that established a more cohesive design language. I oversaw the development and launch of their new website in accordance with the refined brand identity.
Aubrey Vineyards
Social Media and Digital Marketing
Wrote, designed, and scheduled social media posts. Created e-newsletters and promotional emails to keep customers informed and interested in the latest AV happenings.
Photography
Documented vineyard progress from growth to bottling, promoted new products with product images and use case photos, and captured internal and customer-facing AV events.
Event Planning and Promotion
Developed pricing, executed promotion strategies, and booked activities for vineyard events. Established SMS marketing to coordinate community harvest dates.
Other Marketing and Design Work
AdZou
As a lead designer for AdZou, I completed 100+ pages of InDesign work compiling analysis and strategies for the MU Office of Licensing and Trademarks. The work included research, analysis, and recommendations, with much of it being coordinated via Zoom during the height of the pandemic.
MU Coursework
Experience in design and copywriting through courses at the MU School of Journalism, with coursework covering psychology of advertising, digital marketing strategy, and art direction.
Freelance Work
Work completed for non-profit and small business clients, including design work for MU's student radio station KCOU and Luty Eye Care in Abilene, as well as one-off pro bono projects.
Copy + Design
Marketing content exemplifying word smithing skills, along with email design, book layouts, and blog posts. Words matter!
Beyond The Logo - Spring 2021AV Brochure - Fall 2022
Product Catalog - Jan 2024
Managing and updating the TNT blog
Campaign Examples
Recent examples of projects taken from brainstorming to execution include new product research/promotion for TrippNT, spearheading the development and launch of their new website, as well as singlehandedly creating and expanding an automated email string to warm up cold leads.
Contact me to learn more!
https://www.benluty.site/
Yea this is good stuff, I built this whole thing. I even bought the custom domain, transferred the DNS records, set up SEO + analytics + redirects, and all the other nerdy stuff!